We’ve invited our friends at Hey Orca! to collaborate with us on creating blog content. We use their amazing web application to plan and schedule social media content for ourselves and our clients.
Creating well researched and well written content is not an easy task, and later seeing it go nowhere is painful to watch. Whether you are creating content for your social media calendar or for your company blog, it makes sense to take the time to learn how to write content that converts. Learn how to leverage power words, how to appeal to emotions, how to choose words that resonate with the goals of your readers, and more!
1. Always have a plan
“By failing to prepare, you are preparing to fail” – Benjamin Franklin The ideal content plan will cover all the bases of your content strategy. From creating, editing, publishing, distributing, measuring and reporting. By having a plan in place for each stage of the content lifecycle, you are sure to stay on track and reach your milestones or benchmark goals. Here are some questions to help you get your content plan started! Who is the intended audience? What forms of content will you use? How ofter do you plan on distributing/publishing content? What is your plan? How do you plan on measuring it?Related Article : Join the Dark Side… of Facebook that is!