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The Myth of Cheap Design

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You’ve heard the old adage “You get what you pay for.” The same goes for graphic design.

With a great designer you get someone who can tell a visual story with a clear design and someone you can communicate with easily. Quality graphic design includes a process that considers your target audience and the message you want to communicate. The problem is that not everyone can afford a top-notch graphic designer. Excellent design work comes at a price that is often out of reach for small businesses, start-ups, and solo-entrepreneurs – but there are ways to get quality graphic design at an affordable rate.

It’s easier than ever to find affordable freelancers using online tools such as UpWork and Fiverr or by hiring talent from countries such as India or the Philippines. Unfortunately, we often hear that people who hire freelancers from these services are not satisfied with the work or are unable to communicate with the designer and often spend more than they intended to try to fix the project.

But don’t worry, all hope is not lost for those of you on a tight budget! We have some ideas to help you get the most from any freelance designer.

3 Tips To Get Quality Design On A Budget

  1. Ask for 2 or 3 completely different options to be presented for the first draft. This will give you and the designer a clearer idea of the direction you want to take the design and help shorten the number of revisions it takes to complete the project.
  2. Hire a Creative Director or Senior Designer to help you come up with feedback – though they cost more per hour, you’ll only need an hour or two of their time to review the artwork and provide direction that you can take directly to your freelancer.
  3. And here’s our shameless self-promotion – take advantage of Crit My Design.This is the most affordable way to get the opinion of a Creative Director on the artwork provided by your freelancer (or even if you’ve taken a crack at DIY design using Canva or whatever design tool you’ve discovered).

 

Online Networking Event – Join Christina with Business Portals

Reach Your Ideal Clients With Social Media

Did you know your profile alone can have a huge impact on achieving this goal?

Book a spot at Business Portal’s next live virtual event on July 24 at 12:30pm Newfoundland / 8:00am Pacific from the comfort of your own desk, home, favourite coffee shop, or park bench – you can join us from anywhere!

I’ll show you what you need to do to update your social media profiles, and ensure your brand:

  • Rises in the search ranks for the key phrases your audience is searching.
  • Attracts an audience that is likely to purchase rather than interrupting with a cold-sell.
  • Increases brand awareness and credibility without the high cost of mass-media advertising.

There’s also a great opportunity to Network with other like-minded businesses!

Registration is free and open to anyone. Limited space available, so sign up today.       

~Christina

Business Portals is a business centre that provides virtual services to help you run your business for a fraction of the cost of hiring dedicated staff. Business portals also offers meeting and office space in St. John’s, Newfoundland.

Free Bootcamp & $75 Off Program

Free Social Media Bootcamp

This 3-day social media bootcamp was run exclusively online through the Facebook Event displayed here. Get tips and tricks – from strategic planning to creating sharable posts.

Even though it’s in the past, you can still attend!

  1. Click “going” on the event linked here.
  2. Click on the “Discussion” tab to see all the content. It’s in chronological order with day 1 featured at the bottom of the thread.

$75 off – Empower Yourself With Social Media Program

3 Months of One-On-One support!

Sign up by May 14th using promo code: antenna75bc

Valued at $1,950, get this 3 month program at our introductory price of $499/month. Prices quoted in CAD$.

I know it can be a real challenge to get the results you want from social media, but I can help! You’ll conquer social media for your business in only 3 months with my technical and strategic support. I’ll create a content system for you, optimize your automation, then train you to get it done regularly.

Let us handle the technical set up so you can focus on your expertise

  • You’ll get automation without losing your authentic voice.
  • Post to one platform and watch it distribute to all of your feeds automatically.
  • Nurture your audience in minutes, rather than hours.

Ready for more but your budget is tight?

Try our Antenna Learning Lab Lite for only $199/month.

Valued at $249/month, join now for only $199/month. Prices quoted in CAD$.

Our “Lite” version is for those of you who are looking for both strategic guidance and technical support but are willing to do all the work yourself. Christina will guide you through setting up automation and reaching your target audience efficiently in 3 sessions over May, June, and July.

 

 

 

 

 

1 Easy Way to Increase Your LinkedIn Reach

Did you know that by sharing your company LinkedIn posts to your personal LinkedIn profile you can increase your post reach significantly? Watch the video to find out how.

3 Great Options For a Limited Time!

  1. $499/month, Empower Yourself With Social Media
  2. $199/month, Antenna Learning Lab Lite
  3. FREE, Online Social Media Bootcamp

1) Empower Yourself With Social Media

3 Month Program, Only 10 spots available, sign up by May 7th!

Valued at $1,950, get this 3 month program at our introductory price of $499/month.

I know it can be a real challenge to get the results you want from social media, but I can help! You’ll conquer social media for your business in only 3 months with my technical and strategic support. I’ll create a content system for you, optimize your automation, then train you to get it done regularly.

Let us handle the technical set up so you can focus on your expertise

  • You’ll get automation without losing your authentic voice.
  • Post to one platform and watch it distribute to all of your feeds automatically.
  • Nurture your audience in minutes, rather than hours.

2) Ready for more but your budget is tight?

Try our Antenna Learning Lab Lite, May Intake. Only 10 spots available, sign up by May 7th!

Valued at $249/month, join now for only $199/month.

Our “Lite” version is for those of you who are looking for both strategic guidance and technical support but are willing to do all the work yourself. Christina will guide you through setting up automation and reaching your target audience efficiently in 3 sessions over May, June, and July.

3) Want a FREE preview?

Try our online bootcamp Apr 25 to 27.

This 3-day social media bootcamp exclusively online through the Facebook Event linked below. Over 3 days you’ll get tips and tricks – from strategic planning to creating sharable posts.

This bootcamp will take place entirely in the discussion area of this event so you can take in the content in your own time, and in your own space.

To participate:
1. Click “going” on the invite.
2. Click the three dots “…” under the event title and select “notification settings” and select “all notifications” to ensure you see each

 

 

6 Tips for Writing Content that Converts

We’ve invited our friends at Hey Orca! to collaborate with us on creating blog content. We use their amazing web application to plan and schedule social media content for ourselves and our clients.

Guest blogger  understands what it takes to make great content. Check out her tips below…

Creating well researched and well written content is not an easy task, and later seeing it go nowhere is painful to watch. Whether you are creating content for your social media calendar or for your company blog, it makes sense to take the time to learn how to write content that converts. Learn how to leverage power words, how to appeal to emotions, how to choose words that resonate with the goals of your readers, and more!

1. Always have a plan

“By failing to prepare, you are preparing to fail” – Benjamin Franklin The ideal content plan will cover all the bases of your content strategy. From creating, editing, publishing, distributing, measuring and reporting. By having a plan in place for each stage of the content lifecycle, you are sure to stay on track and reach your milestones or benchmark goals. Here are some questions to help you get your content plan started! Who is the intended audience? What forms of content will you use? How ofter do you plan on distributing/publishing content? What is your plan? How do you plan on measuring it?Related Article : Join the Dark Side… of Facebook that is!

2. Get to know your audience

Theres a reason why radio car commercials are rampant on the way to work, and why coffee and fast-food chain commercials always appear during morning shows. Once brands identify which demographic to target, they place content where their audience is sure to see it. Knowing your demographic means details like disposable income, shopping preferences, and position within the market. By isolating an audience and aligning your product with their needs and wants, you’ll be able to capture their attention with relevant content.

3. Start storytelling

Storytelling is an opportunity to talk to customers as people and in a way that engages their imagination and sense of wonder. Few things are more tiresome than a lazy promotional message. Whether it be a shared personal experience or just an emotion, storytelling is a form of content not to be underestimated. This is an opportunity to reach your audience on a more personal level, and capture their attention without seeming profit-driven. One of the best known examples of a storytelling television ad is Back to the Start from Chipotle Mexican Grill. The restaurant chain shared their story of striving towards a more sustainable future and shared a common goal with their audience for back-to-basics, simple eating. Not to mention that Chipotle also won a Cannes Lion Grand Prix while doing it.

4. Words can make you or break you

In most scenarios, I’m a firm believer that actions speak louder than words. But when it comes to engaging content, words are pretty crucial. In fact, without the right words there will zero action from your audience. So avoid words that suggest there could be deniability. For example; Round-trip fares starting at… – you’ll probably be paying more for those tickets than what the Airline advertises Using assertive and eye-catching words will be much more compelling to prospective customers than meek, timid ones. Try using analogies or metaphors for slogans, introduce strong, confident words, or even play around with alliteration. Regardless of what you are offering to prospective clients or how you want them to act, using savvy and clear words will help you pitch your offer to audiences in a fresh, fun way!

5. Curate the CTA

One of the most crucial parts of the content you’ll produce is the CTA (Call-to-Action), which ideally will bring a prospective customer to your landing page where they’ll want to learn more about you and your product. You’re tailoring content to different audiences, so that also includes the CTA. Don’t stick with the classic Click here copy. Still use CTAs that are clear and to the point, but curate the words to what type of audience members you’re targeting. For example, if you’re targeting an inquisitive and curious audience; Discover how it works! or Learn more here! CTA.

6. Promote Promote Promote

Congrats! You’ve created engaging, compelling content – now its time to share it with the world! Make sure to distribute content through more than just one of your social media channels. You can also leverage your social followers or email lists to get the word out. This is also a great opportunity to harness the power of people you don’t know – thought leaders or social media influencers, for example. Learn more about the Power of Influencer marketing here! There’s no reason not to reach out to them and ask if they could share your content with their audience – you could always offer a guest content in exchange. Now, all of a sudden you have a professional relationship with a big-cheese in the social media space! How cool is that?
Content is all about taking your audience on a journey – from attracting, creating a connection, and closing an offer. After engaging your audience with relevant and unique content, how could they possibly resist?

How to Segment Your Audience for Facebook Targeting

Knowing your audience is crucial to your brand’s success. The more effort you put into segmenting your potential customers into niche profiles based on interests and what’s called psychographics (attitudes, aspirations, values) the more you’re able to speak to them in a way that resonates. This is how you convert people to taking action, whether it’s buying a product or service or subscribing for updates.

This infographic created by Ghergich.com for Salesforce explains how to use the information you gather about your potential audience to target them on Facebook.

Remember: create content that speaks to your niche.

Click To Enlarge

How to Use Facebook Audience Insights to Unlock Buyer Personas

Via Salesforce

Women Powering the Economy