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The Myth of Cheap Design

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You’ve heard the old adage “You get what you pay for.” The same goes for graphic design.

With a great designer you get someone who can tell a visual story with a clear design and someone you can communicate with easily. Quality graphic design includes a process that considers your target audience and the message you want to communicate. The problem is that not everyone can afford a top-notch graphic designer. Excellent design work comes at a price that is often out of reach for small businesses, start-ups, and solo-entrepreneurs – but there are ways to get quality graphic design at an affordable rate.

It’s easier than ever to find affordable freelancers using online tools such as UpWork and Fiverr or by hiring talent from countries such as India or the Philippines. Unfortunately, we often hear that people who hire freelancers from these services are not satisfied with the work or are unable to communicate with the designer and often spend more than they intended to try to fix the project.

But don’t worry, all hope is not lost for those of you on a tight budget! We have some ideas to help you get the most from any freelance designer.

3 Tips To Get Quality Design On A Budget

  1. Ask for 2 or 3 completely different options to be presented for the first draft. This will give you and the designer a clearer idea of the direction you want to take the design and help shorten the number of revisions it takes to complete the project.
  2. Hire a Creative Director or Senior Designer to help you come up with feedback – though they cost more per hour, you’ll only need an hour or two of their time to review the artwork and provide direction that you can take directly to your freelancer.
  3. And here’s our shameless self-promotion – take advantage of Crit My Design.This is the most affordable way to get the opinion of a Creative Director on the artwork provided by your freelancer (or even if you’ve taken a crack at DIY design using Canva or whatever design tool you’ve discovered).

 

Online Networking Event – Join Christina with Business Portals

Reach Your Ideal Clients With Social Media

Did you know your profile alone can have a huge impact on achieving this goal?

Book a spot at Business Portal’s next live virtual event on July 24 at 12:30pm Newfoundland / 8:00am Pacific from the comfort of your own desk, home, favourite coffee shop, or park bench – you can join us from anywhere!

I’ll show you what you need to do to update your social media profiles, and ensure your brand:

  • Rises in the search ranks for the key phrases your audience is searching.
  • Attracts an audience that is likely to purchase rather than interrupting with a cold-sell.
  • Increases brand awareness and credibility without the high cost of mass-media advertising.

There’s also a great opportunity to Network with other like-minded businesses!

Registration is free and open to anyone. Limited space available, so sign up today.       

~Christina

Business Portals is a business centre that provides virtual services to help you run your business for a fraction of the cost of hiring dedicated staff. Business portals also offers meeting and office space in St. John’s, Newfoundland.

Free Bootcamp & $75 Off Program

Free Social Media Bootcamp

This 3-day social media bootcamp was run exclusively online through the Facebook Event displayed here. Get tips and tricks – from strategic planning to creating sharable posts.

Even though it’s in the past, you can still attend!

  1. Click “going” on the event linked here.
  2. Click on the “Discussion” tab to see all the content. It’s in chronological order with day 1 featured at the bottom of the thread.

$75 off – Empower Yourself With Social Media Program

3 Months of One-On-One support!

Sign up by May 14th using promo code: antenna75bc

Valued at $1,950, get this 3 month program at our introductory price of $499/month. Prices quoted in CAD$.

I know it can be a real challenge to get the results you want from social media, but I can help! You’ll conquer social media for your business in only 3 months with my technical and strategic support. I’ll create a content system for you, optimize your automation, then train you to get it done regularly.

Let us handle the technical set up so you can focus on your expertise

  • You’ll get automation without losing your authentic voice.
  • Post to one platform and watch it distribute to all of your feeds automatically.
  • Nurture your audience in minutes, rather than hours.

Ready for more but your budget is tight?

Try our Antenna Learning Lab Lite for only $199/month.

Valued at $249/month, join now for only $199/month. Prices quoted in CAD$.

Our “Lite” version is for those of you who are looking for both strategic guidance and technical support but are willing to do all the work yourself. Christina will guide you through setting up automation and reaching your target audience efficiently in 3 sessions over May, June, and July.

 

 

 

 

 

1 Easy Way to Increase Your LinkedIn Reach

Did you know that by sharing your company LinkedIn posts to your personal LinkedIn profile you can increase your post reach significantly? Watch the video to find out how.

3 Great Options For a Limited Time!

  1. $499/month, Empower Yourself With Social Media
  2. $199/month, Antenna Learning Lab Lite
  3. FREE, Online Social Media Bootcamp

1) Empower Yourself With Social Media

3 Month Program, Only 10 spots available, sign up by May 7th!

Valued at $1,950, get this 3 month program at our introductory price of $499/month.

I know it can be a real challenge to get the results you want from social media, but I can help! You’ll conquer social media for your business in only 3 months with my technical and strategic support. I’ll create a content system for you, optimize your automation, then train you to get it done regularly.

Let us handle the technical set up so you can focus on your expertise

  • You’ll get automation without losing your authentic voice.
  • Post to one platform and watch it distribute to all of your feeds automatically.
  • Nurture your audience in minutes, rather than hours.

2) Ready for more but your budget is tight?

Try our Antenna Learning Lab Lite, May Intake. Only 10 spots available, sign up by May 7th!

Valued at $249/month, join now for only $199/month.

Our “Lite” version is for those of you who are looking for both strategic guidance and technical support but are willing to do all the work yourself. Christina will guide you through setting up automation and reaching your target audience efficiently in 3 sessions over May, June, and July.

3) Want a FREE preview?

Try our online bootcamp Apr 25 to 27.

This 3-day social media bootcamp exclusively online through the Facebook Event linked below. Over 3 days you’ll get tips and tricks – from strategic planning to creating sharable posts.

This bootcamp will take place entirely in the discussion area of this event so you can take in the content in your own time, and in your own space.

To participate:
1. Click “going” on the invite.
2. Click the three dots “…” under the event title and select “notification settings” and select “all notifications” to ensure you see each

 

 

Why Do Businesses Need Social Media?

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People buy from people – relationships are the key to sales. 

Interview Excerpt:

Social media has exponentially increased the amount of people you can connect with, which means you can develop relationships with thousands of people for less time and money than with traditional networking.

Creating a strategy doesn’t have to cost a lot of money and it is a valuable investment.
Businesses are seeing 4 times their return on investment (ROI) for time spent in social media and those using advertising programs such as Facebook’s FBX are seeing 16 times their ROI!
Boutique agencies, like ourselves AntennaSocial.ca, will build a strategy that help you use social media most effectively for your specific needs. Your strategy can be set up in a modular fashion with iterations tailored to your budget.

Strategies are your road map to guide you in your social media marketing decisions. Social media is all about who you should be connecting with and what sort of content you should be creating or sharing from others.

A Social Media Strategy provides you with advice and guidance – it tells you who you should be connecting with and what sort of content you should be creating or sharing from others. Your strategy should include the following:


  • Review of your overall business goals, not necessarily specific to social media. Do you want to increase sales? Improve customer service? Expand to a new market?

  • Definition of your target audiences to show that your Social Media Consultant understands your business.

  • A list of measurable goals that the strategy is working towards.
  • Recommended online goals.
  • Specific social media campaigns with examples including which platforms to use and which to spend most of your efforts on.

Many businesses think that “if you build it they will come” but simply creating a Facebook page will do very little for your business. You need to be active on the platforms you choose, in order to be successful in social media.  It is similar to face-to-face networking – the more interactive you are, the more likely people will remember you (your business) and you will gain their trust and respect.

Another common mistake is that many people will hire companies that simply promise to increase your number of followers. What will you do with thousands of followers who don’t care about your business? You are more likely to find qualified leads (potential clients who convert to sales) with a smaller amount of followers that have been targeted by a well-reasoned campaign, than by randomly finding thousands of people who will follow for the sake of following. 
 
Your clients are on social media so if you don’t have a plan you are risking missing out on conversations about your brand AND you are definitely losing money in the form of potential clients. Social media is the best way to gain Search Engine Optimization, brand recognition, and find qualified leads.

To see my full interview by Ronalda Walsh check out her blog “Insight: A window into the world of communications & pr”.

Christina Adams, Director Social & Digital Media, Antenna Social Media + Design