You may have heard of Hashtags – they started on Twitter, and have now been integrated into all other social networks, and even our everyday language. A hashtag is a word or words strung together with a pound symbol (aka hash or number symbol) used in front of it to make it a searchable link. They can be used to search a particular topic or keyword, but have also become a way of making a meta-statement, like saying something under your breath. For example, if there is an election coming up, the discussion may be found under a hashtag such as #nlpoli. You can leverage the use of hashtags in your tweets to reach people who are not already following you and may be searching a particular hashtag or trending topic.
Trending topics indicate chatter that is happening throughout the world at any given moment, and can also be narrowed down to a specific region. Trending Topics can be harnessed to grab more attention for your brand. Using the election example, the tag #BCpoli might be trending in British Columbia during election day, along with the words “election day”. Using both the hashtag and the words “election day” will reach that particular audience.
Whenever it seems relevant, use a trending topic or hashtag in a tweet. Keep the tweet specific to your organization’s audience interests and this will attract more followers. Remember to always add value to the conversation.