Motivated by the negativity associated with #GamerGate, we want to divert attention from cyber-bullies and harmful trolls by flooding the Internet with positivity. Read our full manifesto here: justgame.antennasocial.ca
Do you love playing games? Are you interested in promoting a culture of diversity, inclusivity, and positivity, online? #JustGame with us!
On Feb 28 we’ll stream a 12 hour gaming marathon from Twitch & Google Hangout On Air, 8pm to 8am Newfoundland Time, UTC -3:30 (1.5h later than Eastern Time).
To Play Along:
A frequent question I’ve been asked lately is “can I use images off the Internet in my social media feeds or is that copyright infringement?”. Of course the answer is always “it depends” so let’s talk about the best ways to use found images on your blogs, website, or social networks.
The best way to share any content, no matter what media type, is to keep the original source link with the content. It’s all about promoting someone else’s content and showing yourself or your brand as an expert curator on a topic, rather than claiming that content as your own.
For example, below is a YouTube playlist we created to showcase content marketing we think is clever. The videos are streaming from their original channels, but through a playlist we created on our channel and have embedded here:
This means that whenever someone watches a video in our playlist, the views will be noted on the original source video and the user can easily click through to the channel where it’s streaming from.
You can do this with images, as well. Below I’ve just inserted an image into this blog using the “Insert From URL” option in the “Add Media” dialogue box, plus I made the image a link to the article where I found the image. To be even more copyright friendly, I’ve added a caption stating the name of the article. The only trouble with this method, is if that if the host ever changes the link, the image below will no longer be displayed.
Here’s an example from social media – we tweeted someone’s Vine and the video maintains the original username and when clicked on, takes you to the Vine owner’s channel.
There will be some cases where you might want to create your own graphics, perhaps by creating an inspirational quote or a holiday card. In those cases, if you don’t have original photography or illustrations to use, you’ll need to obtain the license to use someone else’s imagery.
I recommend purchasing stock images or looking for Creative Commons images.
Creative Commons has a variety of licensing options, and you can search for free images that you can use at this link: http://search.creativecommons.org/. The thing is that with most of the CC licenses, you need to credit the owner, so you may need to provide a caption with the artist’s name and potentially link to their site.
Be sure to look for the license and then click through to see what’s involved in using the image. In this example, the license says “Some rights reserved”.
When I clicked on “Some rights reserved”, I received instructions on how I could use that image:
Here’s how I could use that image:
If you don’t want to credit the image owner and want to “white label” the image or claim it as your own, you want a non-attribution license which comes with a fee. I recommend the following stock image sites where you can purchase the license to use the images as your own:
I hope that helps and please let us know if you have any questions about creating content for your brand!
~ Christina, Owner & Strategist at Antenna Social Media & Design
Please note: I’m not a lawyer and I recommend consulting with someone who focuses in copyright law if you have any doubts about the content you are posting.
Gmail is an amazing tool to help both individuals and businesses alike receive and organize their email. I have been using Gmail exclusively ever since I started using a Smartphone. Having the Internet at my fingertips makes life so much easier and allows me to use a web-based email service to keep everything in one place.
That is what “the cloud” is all about! Version control and eradicating syncing issues.
Gmail allows you to import up to 6 unique emails into one account for free! If you pay, they will give you more of course. There is also the option to have your email forwarded straight from your email web host which is an option I use sometimes as well. You can even “send as” another email address allowing you to use it for both personal and business purposes.
I am currently making use of all of these options.
My tip today is about Gmail Signatures. Gmail allows you to include a unique signature for each email account you have set up as a “send as”. The unfortunate default for Gmail is to include this signature at the very bottom of all the threads in the email. For the longest time I had been scrolling down, cutting & pasting the signature up above all the threads. Then I learned a new trick!
To have your signature appear ABOVE the threads + not have the annoying “—” above it, simple do the following:
Go to Settings which is the gear wheel below your Google profile in the upper right hand corner.
Then go to “Labs” located third from the left in the menu.
Then scroll down until you find “Signature Tweaks” which is near the bottom. Click “ENABLE”. Save settings at the bottom of the page. DONE.
Mad Men has done a great job showing us all the importance of account management. Back in the 60’s it was the cigar smoking, scotch drinking old boys club.
An account manager would have dinner with 100 business owners in order to gain 2 high paying clients. What does that have to do with digital media? Well… it is all about relationship management.
Relationships are the key to sales. Back in the 60’s, businesses were run by almost entirely men. Therefore the scotch drinking old boys club worked. Today, instead of wining, dining and golfing… Social Media is Queen. Now you can have conversations with thousands of business owners in a short period of time and gain 20 clients without spending cash – and the resource time is LESS than going to 100 dinners. This is the ROI for social media that many business owners are not seeing.
People buy from people… this is a fundamental aspect of sales. Technology has made the art of building relationships easier than ever before – especially for socially-oriented people. So the fairly new position of Social Media Manager or Community Manager should actually be considered as an equivalent to Account Manager.
This ever popular new position is primarily made up of women – I could write an entire Thesis about the reasons for this but that is not the point of this post. What I want to point out is that Social Media for business is often done by women and these women are being paid way less than their male counterparts. If you buy my Account Manager comparison, the wage discrepancy becomes even bigger. Both women and Social Media are undervalued in today’s workplace. Let’s fix that by raising the job profile to the equivalent of Account Manager and pay women the same as their male peers.
Tonight I am diving into making a graphical map of my social media experiments and the first thing I want to do is find some cool icons to represent properties like Facebook, Twitter and YouTube.
This inspired me to share with you my go-to creative source: Creative Commons.
This will be a brief post simply to say that Creative Commons is an amazing Open Source concept for copyright materials. If you want to use original audio, images, video, illustrations – you name it – this is where to find it! And for FREE. Their search includes flickr images, YouTube videos and Jamendo for music amongst other things.
The deal is that artists/content creators can select from a variety of licenses to attach to their creations. The artist determines the level of “sharing” that they want their creation to have… including options for remixing, not-for-profit use, commercial use and more. Then content sourcers like myself and other bloggers, YouTubers etc. can go and find content that meets their needs. It is amazing how much content is out there that you can use for free as long as you credit the user. If you are using it for commercial purposes just watch that the license allows for that. If it doesn’t, that usually means you can contact the artist and pay a royalty fee directly to them.
Just go to their website and check it all out… they explain it all better than I do 🙂
For example this image of Confederation Bridge is mine and I have provided a CC license to allow use & remix but not for commercial use.
I love my ring tone – it is the beginning of “Modern Love” by Bloc Party, one of my favourite bands. I’ve had people ask me how to do this so I thought I’d better write-it-down/type-it-up. Custom ringtones can also be used as alarms (I wake up to Portishead’s “Wandering Star” intro) but so far it doesn’t seem to work for text message alerts.
*Note: I am not certain how the copyright law applies to using a clip of a song as a ring tone but this method works for any sound file in your iTunes. You could even record custom sounds using your iPhone’s “Voice Memos” app, send them to yourself then save to iTunes.
These instructions are for Mac Computers but PC would be fairly similar.
1. Pick sound file (song or recording) and open it in iTunes.
2. I like to duplicate the file so that I am working with a copy so right click (or ctrl click) to “show in finder”. Then right click on file and “duplicate”. I then bring it into iTunes and the copy will have the same name and meta data. We will change that so it will be clear which is a ringtone and which is a full song. You can see that the copy will not have had any number or date associated with the “plays” or “last played” so that is the one I will rename.
To rename, right click on the file and choose “Get Info”. Click the “Info” tab and change the name. I just added the word “RINGTONE” to the end.
3. Now we are ready to trim the song. Listen to the file and pay attention to the time code to see where you want the ring tone to start and end. For example I want to use Adele’s “Someone Like You” chorus which starts at about 1:14 and goes until about 1:50. So now that I know that I can right click and “Get Info” again then click “Options”. There you can enter a start and stop time.
4. Now to make it into a real ring tone file. First check to see that your import settings are for AAC. Go to your iTunes drop-down menu and select “Preferences”. You will get the following pop-up.
Now press the “Import Settings” button beside the “Import CD” drop-down. You will get this box:
Select “AAC Encoder” if you haven’t already got it there. Press ok and get back to your main iTunes window where your ring tone file is located.
5. Now, right click and select “Create AAC version”. This will copy the file based on your new time code settings. At this point I delete the other copy so that I only have the short “RINGTONE” version.
6. Not done yet… now right click on your new shortened ring tone clip and select “Show In Finder”. We have to rename the file with a new file extension so iTunes will recognize it as a ring tone. Currently it should be a “.m4a” and we need to change it to “.m4r”.
7. Almost there! Now go back to iTunes and delete that new ring tone file… it will ask you if you are sure and you can press “delete file”
**BUT BE SURE TO “KEEP FILE” when the second prompt comes up.
Go back to your “.m4r” file in the finder and double click it. This should bring it up in iTunes “Tones” section. Congrats, you just made a ring tone!
8. To get it on your phone… plug in your iPhone. Go to iTunes and click on your device’s name in the iTunes side bar. Then click on the “Tones” tab to change your sync settings. Mine is set to “All Tones”. Sync that phone!
9. On your iPhone go to “Settings”
Then to “Sounds”
Your new ring tone(s) should appear in the list!
- the ability to communicate with multiple people in multiple ways from anywhere
- awesome text messaging
- having a map of ANYWHERE in my pocket
- my address book is backed up to my computer
- instant directions to someone in my address book from my current location
- calendar backed up on my computer
- bus times and stop locations built in to my maps
- alarm clock
- and of course THE INTERNET (Facebook, Twitter, YouTube, Netflix)
(Select Oct 14th from drop down…)
It is a humid night in Vancouver… a grey day that seemed to be trying to find fall but summer has lingered. Many of you have heard me say it, “September is the new August”. I stand by my statement.
|Third Beach Friday Sep 9, 2011|
I am just home after an inspiring evening with a long-time friend and creative collaborator – @MarleneMaddison who introduced me to her friend @NelsonLeis who created an award winning web series called The Jim. Nelson is off to France in a few weeks to attend the exclusive Marseille WebFest, ooh la la!
I just love talking to other creators who have spark and passion. I have been meeting with Marlene once a week for almost a year now to help each other with our creative projects. This has made such a difference in my life. We have both created so much more material than we would have if we hadn’t been meeting and bouncing ideas, talking each other off ledges and generally reminding each other of our awesome talents!
In other news, we have had a bit of movement on the NFB educational film companion app. We finally met with the team that will be helping us see this project to fruition. They seem like very interesting and creative people, which is exciting. I learned why in business they say you always have to be prepared to pitch… I thought we were through with the pitching for this project because we had gotten through that phase with the education team but now that we are working with this new team, called “English Production”, I really should have had a polished pitch for them. Instead, Greg (via Skype) and I stumbled through our proposal which was ok but not as inspirational as I could have done. Either way, we are back to waiting on their follow up… the government has its own time-space continuum. [omg, continuum has 2 “u”s in a row… what a rockstar that word is!]
|Image by: http://www.flickr.com/photos/rosauraochoa/|
I will end this post with my top 5 tweeps of the day (these can all be found on my twitter a-list, btw):