People buy from people – relationships are the key to sales.
Social media has exponentially increased the amount of people you can connect with, which means you can develop relationships with thousands of people for less time and money than with traditional networking.
Creating a strategy doesn’t have to cost a lot of money and it is a valuable investment.
Businesses are seeing 4 times their return on investment (ROI) for time spent in social media and those using advertising programs such as Facebook’s FBX are seeing 16 times their ROI!
Boutique agencies, like ourselves AntennaSocial.ca, will build a strategy that help you use social media most effectively for your specific needs. Your strategy can be set up in a modular fashion with iterations tailored to your budget.
Strategies are your road map to guide you in your social media marketing decisions. Social media is all about who you should be connecting with and what sort of content you should be creating or sharing from others.
A Social Media Strategy provides you with advice and guidance – it tells you who you should be connecting with and what sort of content you should be creating or sharing from others. Your strategy should include the following:
- Review of your overall business goals, not necessarily specific to social media. Do you want to increase sales? Improve customer service? Expand to a new market?
- Definition of your target audiences to show that your Social Media Consultant understands your business.
- A list of measurable goals that the strategy is working towards.
- Recommended online goals.
- Specific social media campaigns with examples including which platforms to use and which to spend most of your efforts on.
Many businesses think that “if you build it they will come” but simply creating a Facebook page will do very little for your business. You need to be active on the platforms you choose, in order to be successful in social media. It is similar to face-to-face networking – the more interactive you are, the more likely people will remember you (your business) and you will gain their trust and respect.
Another common mistake is that many people will hire companies that simply promise to increase your number of followers. What will you do with thousands of followers who don’t care about your business? You are more likely to find qualified leads (potential clients who convert to sales) with a smaller amount of followers that have been targeted by a well-reasoned campaign, than by randomly finding thousands of people who will follow for the sake of following.
Your clients are on social media so if you don’t have a plan you are risking missing out on conversations about your brand AND you are definitely losing money in the form of potential clients. Social media is the best way to gain Search Engine Optimization, brand recognition, and find qualified leads.
To see my full interview by Ronalda Walsh check out her blog “Insight: A window into the world of communications & pr”.
Christina Adams, Director Social & Digital Media, Antenna Social Media + Design