Knowing your audience is crucial to your brand’s success. The more effort you put into segmenting your potential customers into niche profiles based on interests and what’s called psychographics (attitudes, aspirations, values) the more you’re able to speak to them in a way that resonates. This is how you convert people to taking action, whether it’s buying a product or service or subscribing for updates.

This infographic created by for Salesforce explains how to use the information you gather about your potential audience to target them on Facebook.

Remember: create content that speaks to your niche.

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How to Use Facebook Audience Insights to Unlock Buyer Personas

Via Salesforce

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