You’ve heard the old adage “You get what you pay for.” The same goes for graphic design.
With a great designer you get someone who can tell a visual story with a clear design and someone you can communicate with easily. Quality graphic design includes a process that considers your target audience and the message you want to communicate. The problem is that not everyone can afford a top-notch graphic designer. Excellent design work comes at a price that is often out of reach for small businesses, start-ups, and solo-entrepreneurs – but there are ways to get quality graphic design at an affordable rate.
It’s easier than ever to find affordable freelancers using online tools such as UpWork and Fiverr or by hiring talent from countries such as India or the Philippines. Unfortunately, we often hear that people who hire freelancers from these services are not satisfied with the work or are unable to communicate with the designer and often spend more than they intended to try to fix the project.
But don’t worry, all hope is not lost for those of you on a tight budget! We have some ideas to help you get the most from any freelance designer.
3 Tips To Get Quality Design On A Budget
Ask for 2 or 3 completely different options to be presented for the first draft. This will give you and the designer a clearer idea of the direction you want to take the design and help shorten the number of revisions it takes to complete the project.
Hire a Creative Director or Senior Designer to help you come up with feedback – though they cost more per hour, you’ll only need an hour or two of their time to review the artwork and provide direction that you can take directly to your freelancer.
And here’s our shameless self-promotion – take advantage of Crit My Design.This is the most affordable way to get the opinion of a Creative Director on the artwork provided by your freelancer (or even if you’ve taken a crack at DIY design using Canva or whatever design tool you’ve discovered).