Women Powering the Economy

two happy women shopping in clothes store

Did you know that women control over 20 trillion of worldwide spending? Despite having the majority of purchasing power globally, 97% of creative decisions are made by men in advertising. Spending more than 2.5 times the average person, women over 50 are buying the most computers, cars, banking products, financial services, and other big ticket items. There is a major disconnect here, causing women to feel more misunderstood by advertisers than ever before. If these types of topics interest you, Christina will be speaking further on them at the WEConnect Conference Nov. 12-13 in Toronto.

Join WEConnect International in Canada for the Power the Economy Conference!

The “Power the Economy: Growing Women Owned Businesses in Canada” conference presented by the Business Development Bank of Canada (BDC) is the leading meeting in Canada for women-owned businesses interested in connecting with corporate buyers, high-level government representatives, and other women entrepreneurs eager to grow their businesses in Canada and abroad.

In addition to hearing from BDC, this year conference attendees will be joined by corporate representatives and buyers from Coca-Cola Co., D&B, Dell, ExxonMobil, IBM, Johnson Controls, Marriott, Merck, Monsanto, Sodexo, TDBank, TransCanada Pipelines, UPS, Walmart with more corporations in the process of finalizing their attendance.

The conference will also welcome representatives from numerous government agencies, including the Department of Foreign Affairs, Trade and Development and Status of Women Canada. WEConnect International in Canada’s partner organizations will bring their expertise to the robust agenda featuring workshops led by women business owners, matchmaking sessions with corporate reps and panel discussions emphasizing the vital contributions women make to Canada’s economy.

Learn more: http://weconnectinternational.org/en/canada-conference Purchase your tickets:https://goo.gl/PGmk1T